Store Layout Concept Statement & Mood Board

For this project I wanted to keep with the Asics theme but I wanted to focus on the Onitsuka Tiger collection rather than Asics as a whole.  While researching, I discovered that Asics does not have any brick and mortar stores, rather, they have their shoes available at retail stores.  Having an Asics store is something I wanted to create, but in keeping with the Onitsuka Tiger collection I wanted to have an exclusive Onitsuka Tiger boutique.  I thought I discovered this idea on my own but unfortunately Onitsuka Tiger flag-ship stores already exist.  Fortunately for me none exist on the Western hemisphere.

Objective:  Create a Onitsuka Tiger Los Angeles boutique located on Melrose Avenue close to other stores my customer would also frequent such as Johnny Cupcakes and Tokidoki.

Store Layout:  I want a simple modern space with a Japanese influence in the design.  The main focus will be on the shoes and a wall will be dedicated to displaying them.  There will be limited racks and shelfs for apparel and accessories.

To see my store layout mood board please click below:

Store Layout Mood Board

Store Layout Concept Ideas:

Compact Space

Fatlace SF

Store Front

Bowls Store Front

Shelves

The Hundreds Santa Monica

Shoe Display

Shoe Display

Neon Sign

Supreme Sign

Artwork

Onitsuka Tiger

Japanese Influenced Decor

Bamboo

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