Project #4: Look Book

The look book is finally done!

This project was fun but was a lot of work!  It took a total of two weeks from start to finish.  I got first hand experience on a lot of things including: model search, scheduling, pulling looks, styling, shooting, hair, makeup, editing, and printing.

I’m excited to share the final product so click on the link below to see the PDF version, enjoy!

Look Book: la.apparel.archives

Fan Lady

Look Book Concept

Partnering up for this project, see the excerpt below (from la.apparel.archives) for more information…


The concept for our look book will focus on a couple (man & woman) exploring the many wonders of Los Angeles.  This day in particular they stumble upon Little Tokyo and the Arts District. We will capture them in the midst of admiring the street art. The main goal of this photo shoot is to exemplify our ideas of street and urban apparel while keeping to a more authentic aesthetic to Little Tokyo and the Arts District.

Look Book

  • Layout:  Editorial (online website)
  • Location:  Little Tokyo/Arts District
  • Style:  Street apparel

Our Team

  • Photographer:  Mike McKay of Mike M Images
  • Models:  Susanna & Allen
  • MUA:  Monique
  • Hair:  Monique/Semper
  • Stylist:  Monique/Semper








Project #3: Street Fashion Blog


For the next week my partner, Monique, and I will be blogging on street fashion in the Los Angeles neighborhoods of Echo Park and Silver Lake.  We’ll interview, take pictures, and feature individuals we meet on our blog.  My specific focus will be on mens street apparel, those that are interested in the skating, car, and riding cultures.  This includes but is not limited to such brands as Obey, Illest, LRG, The Hundred, and Pink Dolphin.

Follow our blog at:

My partner for this project: 


Follow her @

Semper & Monique

Assigned Los Angeles neighborhoods:

Silver Lake & Echo Park


Target completion date:

February 26, 2013

Store Layout Concept Statement & Mood Board

For this project I wanted to keep with the Asics theme but I wanted to focus on the Onitsuka Tiger collection rather than Asics as a whole.  While researching, I discovered that Asics does not have any brick and mortar stores, rather, they have their shoes available at retail stores.  Having an Asics store is something I wanted to create, but in keeping with the Onitsuka Tiger collection I wanted to have an exclusive Onitsuka Tiger boutique.  I thought I discovered this idea on my own but unfortunately Onitsuka Tiger flag-ship stores already exist.  Fortunately for me none exist on the Western hemisphere.

Objective:  Create a Onitsuka Tiger Los Angeles boutique located on Melrose Avenue close to other stores my customer would also frequent such as Johnny Cupcakes and Tokidoki.

Store Layout:  I want a simple modern space with a Japanese influence in the design.  The main focus will be on the shoes and a wall will be dedicated to displaying them.  There will be limited racks and shelfs for apparel and accessories.

To see my store layout mood board please click below:

Store Layout Mood Board

Store Layout Concept Ideas:

Compact Space

Fatlace SF

Store Front

Bowls Store Front


The Hundreds Santa Monica

Shoe Display

Shoe Display

Neon Sign

Supreme Sign


Onitsuka Tiger

Japanese Influenced Decor