For this project I wanted to keep with the Asics theme but I wanted to focus on the Onitsuka Tiger collection rather than Asics as a whole. While researching, I discovered that Asics does not have any brick and mortar stores, rather, they have their shoes available at retail stores. Having an Asics store is something I wanted to create, but in keeping with the Onitsuka Tiger collection I wanted to have an exclusive Onitsuka Tiger boutique. I thought I discovered this idea on my own but unfortunately Onitsuka Tiger flag-ship stores already exist. Fortunately for me none exist on the Western hemisphere.
Objective: Create a Onitsuka Tiger Los Angeles boutique located on Melrose Avenue close to other stores my customer would also frequent such as Johnny Cupcakes and Tokidoki.
Store Layout: I want a simple modern space with a Japanese influence in the design. The main focus will be on the shoes and a wall will be dedicated to displaying them. There will be limited racks and shelfs for apparel and accessories.
To see my store layout mood board please click below:
Store Layout Concept Ideas:
Japanese Influenced Decor
To see my branding project please click on the link below: